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11 Jul

Everything You Need To Know About The ‘Age-Reversal’ Supplement

Everything You Need To Know About The ‘Age-Reversal’ Supplement
Brian Hagiwara / Getty Images Spending a fortune on anti-aging serums? Addicted to collagen skin care treatments? Dreaming of Botox to obliterate your wrinkles? Our external appearance is often the sole part of aging we address. Despite getting older being a natural process, trying to feel younger may have more to do with wellness than our skin care routine. With the global wellness industry expected to reach $9 trillion by 2028, nicotinamide adenine dinucleotide (NAD+) is predicted to be 2025’s new Ozempic—at least, in terms of popularity. “NAD+ is a critical coenzyme—meaning it’s required for life—found in every cell in your body and in all living organisms,” the biology professor leading NAD+ research Leonard Guarente tells ESSENCE. As we grow, just like collagen...
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25 Feb

Hum Nutrition’s Debloating Complement Is Now at Goal

Hum Nutrition’s Debloating Complement Is Now at Goal
Hum Nutrition is heading to Goal.  The complement brand will now be available in all Goal doors with 4 of its bestselling products, including Flatter Me, $26, a digestive enzyme that breaks down food and controls bloating; Every day Cleanse, $26, a detoxing formula that promotes clear skin; Private Party, $26, a vaginal probiotic, and Hormone Balance, $26, an herb-based capsule that eases symptoms of premenstrual syndrome. Hum Nutrition will likely be shelved in Goal’s Beauty Natural aisle. While the brand had previously been available in retail, Goal is a serious step, in line with the team as they concentrate on expansion and nationwide accessibility.  “Once we checked out our data, we realized that the Hum [Nutrition] direct-to-consumer consumer and the Goal consumer...
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21 Sep

Olly Launches Men’s Sexual Health Complement – WWD

Olly Launches Men’s Sexual Health Complement – WWD
Olly is betting on sexual wellness and men’s health.  The brand is launching Mighty Mojo, $35, its second men’s health-focused complement that goals to support testosterone production and sex drive. This launch is indicative of two key markets Olly is seeking to expand in: men’s health and sexual health.  Based on the brand, their female-focused sexual health complement Lovin’ Libido, $20, has quickly turn into a top performer, leading the corporate to further explore the category.  “[Lovin’ Libido] has catapulted us into this latest space and excited about sexual wellness as one among our latest core segments that we expect we will win in,” said Emily Zwerner, Olly’s vp of promoting. With this, the brand can also be seeking to expand their reach with...
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18 Jul

Kourtney Kardashian Barker Launches Latest Metabolism-boosting Complement – WWD

Kourtney Kardashian Barker Launches Latest Metabolism-boosting Complement – WWD
Lemme is entering a recent complement category. Kourtney Kardashian Barker’s ingestible wellness brand is launching its first capsule format with Lemme Curb, $40, meant to advertise healthy blood sugar, boost carbohydrate and glucose metabolism and reduce unhealthy cravings. “I desired to launch Lemme Curb to assist everyone get off the sugar roller coaster. Blood sugar spikes may cause fatigue and inflammation but they really increase your cravings too,” Kardashian Barker said. “Our breakthrough formulation uses natural and clinically studied ingredients to support healthy blood sugar levels and regulate glucose metabolism.” Although Lemme launched with an array of gummies and now tinctures, offering several formats is strategic for the brand, because the U.S. vitamin, mineral and complement market overall totals $42.5...
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