Dove Teams With Nike, Venus Williams for Latest Self

13 Dec

Dove’s Self Esteem Project is entering its next chapter. As a part of the long-standing body positivity campaign, Dove has teamed with activewear giant Nike and tennis legend Venus Williams to launch the “Body Confident Sport” online coaching program, which goals to assist young athletes construct body confidence and self-esteem. In line with research from Dove and Nike, low body confidence — which is usually exacerbated in a sports environment — is the most important driver of women dropping out of sports. The businesses’ findings report that girls drop out of sports at twice the speed that boys do globally; 48 percent of women have been told they “don’t have the appropriate body” for sports, and 61 percent of women...

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13 Nov

L’Oréal Teams With Cosmo on Green Sciences Extraction Process

by Beautifaire101

Beauty, Featured

PARIS — L’Oréal and Cosmo International Fragrances have inked an exclusive partnership for a cutting-edge, scalable green sciences-based extraction process. “You actually capture the precise scent of a fresh flower,” explained Marc Blaison, president of Cosmo. The ambient scent capture uses only air, harnessing the volatile fragrance molecules of flowers, fruits and other naturally derived ingredients. The technology eschews water, heat, cooling and chemical solvents, that are all utilized in traditional scent extraction. “It uses very low energy,” explained Blaison, of the brand new technology, adding the extraction machine might be plugged into any regular electrical socket. Since flowers undergoing this green sciences extraction process retain their integrity, they typically might be utilized in a second extraction process, thus helping to scale back waste. L’Oréal...

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11 Nov

Prose Teams With Midnight Mission to Support Los Angeles’

by Beautifaire101

Beauty, Featured

Customizable beauty brand Prose has partnered with nonprofit The Midnight Mission to supply Los Angeles’ homeless population with hair care products. On Nov. 28 the corporate will donate one set of shampoo and conditioner to the organization for every order placed by a recent Prose customer. The sets will support Midnight Mission’s hygiene kits — of which it has distributed 45,000 up to now 12 months — with Prose aiming to donate upward of 1,500 hair care units toward the cause. “We would like to discuss beauty in a more impactful way and take into consideration what the problems where we, through our network and amplification, could make a difference. And the situation of being unhoused is a major problem...

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4 Nov

Sephora Teams Up With Reliance Retail Ventures in India

by Beautifaire101

Beauty, Featured

PARIS — Sephora has partnered with Reliance Beauty and Personal Care Ltd. to assist develop prestige beauty retailing in India. The LVMH Moët Hennessy Louis Vuitton-owned retailer said Friday that it has teamed with the wholly owned subsidiary of Reliance Retail Ventures Ltd., or RRVL, giving it exclusive rights to construct Sephora’s presence within the country cross-channel. As a part of the deal, Reliance Beauty & Personal Care will take over the India operations of Sephora’s 26 stores in 13 cities from Arvind Fashions Ltd. Arvind Fashions said in a stock exchange filing that the transaction was made at an enterprise value of two.16 billion rupees, or $25.96 million, which matches toward the sale of its entire equity stake and loan repayment. The...

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