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Out with so-called “girl math,” in with beauty math — Rachel Wiseman‘s version, a minimum of.
With a fledgling investment banking profession on one hand and a love for beauty on the opposite, the content creator — who splits her time between Toronto and San Francisco — is carving out her own lane on TikTok by breaking down the worth versus value of the platform’s most-loved beauty products.
Summer Fridays‘ recent Dream Lip Oil, which retails for 35 Canadian dollars and comprises 0.15 fluid ounces of product, nets out at roughly 233 Canadian dollars per fluid ounce, she deduces in a single recent video that garnered 450,000 views.
“Now that number, in isolation, means nothing,” she continues, shifting focus to...
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