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It’s the coldest season of the year, but winter makeup couldn’t be warmer. In other words, we’re predicting the toffee makeup trend will take over the red carpet in 2026. After all, the end of 2026 saw everyone from Paloma Elsesser and Zoe Kravitz, to Laura Harrier and Sabrina Elba rocking the toasty look. That’s because “toffee makeup sits between natural makeup and glam makeup,” says Kelly Zhang, celebrity makeup artist and founder of Kelly Zhang Makeup. With warm tones predicted to dominate the new year, toffee makeup “feels elevated but still everyday.”
Ahead, Zhang breaks down how Black women can achieve the toffee makeup look—and best products to do it with.
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