Barbie Dreamhouse Experience to Touch Down at JK Iguatemi

23 Jun

Barbie is taking her imaginary world to Iguatemi, the Brazilian shopping mall that incessantly serves because the port of entry for luxury brands entering Latin America. Starting July 13, Iguatemi, in partnership with Mattel, will introduce the international installation, “Barbie Dreamhouse Experience,” for the primary time in South America. Spanning an area of nearly 7,000 square feet, the Barbie Dreamhouse Experience is an in-person, life-size recreation of Barbie’s iconic pink mansion. The Experience will feature interactive rooms similar to a glamorous closet stuffed with fashion looks and a dream kitchen. Entry is ticketed. courtesy shot. The dreamhouse seeks to permit Brazilian visitors to experience the “Barbiecore” trend in a totally interactive, immersive way. There might be a café, and Barbie merchandise...

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19 May

‘I got in contact with my rage’: how Kesha

by Beauty Tips

Beauty, Featured

‘I got in contact with my rage’: how Kesha

Ahead of the discharge of her latest album Gag Order, the singer opens up about love, psychedelic spiritual experiences, and the way she finally learned to reclaim her anger Kesha is sitting in a room within the Dazed offices talking about communing with spirits. “Last night, I woke up at 4:44 within the morning and my light just turned on and on and off and off,” she says, her eyes alight. “I used to be like, ‘Oh, fuck me, OK, what’s happening?’ Then I just began talking to the sunshine.” For most individuals, this interaction would likely be terrifying. Kesha, nonetheless, is pretty au fait with the supernatural. She hosts a podcast, Kesha and...

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19 Apr

Ralph Lauren Brings American Touch to Milan for Design Week

by Beauty Tips

Fashion, Featured

Ralph Lauren Brings American Touch to Milan for Design Week

MILAN — When Ralph Lauren opened its latest store on Milan’s pedestrian-only, cobblestoned Via della Spiga in 2021, complete with The Bar at Ralph Lauren for casual and fantastic dining experiences that rapidly became a hot ticket on the town, it was clear the American luxury brand was searching for to bring a touch of the American lifestyle to town, not only fashion collections. Now, to coincide with Salone del Mobile and Milan Design Week, that lifestyle ambition has come into further focus because the brand has covered the flagship’s five-story facade in a variety of designs drawn from the Ralph Lauren Home collection’s textiles offering. Rendered in a rather faded, watercolor-like patchwork dominated by soft reds, pinks, dusty blues and cream,...

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16 Apr

Understanding the Power of Human Touch With Beauty Barrage

by Beautifaire101

Beauty, Featured

Understanding the Power of Human Touch With Beauty Barrage

Beauty Barrage has a powerful track record for successfully helping brands grow at retail, counting greater than 300 ambassadors who support brand partners at stores including Sephora, Nordstrom and Ulta Beauty. On the WWD Los Angeles Beauty event, Sonia Summers, chief executive officer and founding father of Beauty Barrage, joined Jayme Cyk, contributing beauty editor, WWD and Beauty Inc and cofounder of And Repeat, for a conversation about how successful brands are positioning themselves in stores today. Acknowledging that the Los Angeles Beauty event was live and the way nice it was to be together, Summers said retail could be very much the identical — for consumers, with the ability to speak with people in person opens up recent experiences and recent...

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