SoulCycle and Flown Partner on Virtual Coworking Sessions –

22 Jun

Seeking to boost productivity and feel social all while working from home? Flown, a virtual coworking platform, and SoulCycle are teaming as much as make consumers more productive. Together, the 2 firms will introduce recent “Flocks,” Flown’s virtual coworking sessions meant to advertise focus and tackle ADHD, led by SoulCycle instructors. Flown hosts 50-plus Flocks every week, where a facilitator leads a bunch in focus sessions. Throughout the sessions, the facilitator will motivate the group firstly, lead attendees through “recharge” activities and shutting reflections. Their model relies on the practice of body doubling, wherein individuals are more motivated and productive when surrounded by others. Within the midst of the loneliness epidemic and ongoing work-from-home protocols, Flown goals to supply people a...

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6 Jun

This Virtual Parenting Platform Is Offering 24/7 Advice for

by Beautifaire101

Beauty, Featured

This Virtual Parenting Platform Is Offering 24/7 Advice for

Cooper is putting a contemporary spin on parenting support groups. The digital membership-based platform, which officially launches Tuesday starting at $49, was founded by Gabby Slome and Ariel Boorstin who met through a mom group in Recent York City. While the group connected the 2, they felt there was still something lacking by way of parental support, noting that post-birth, persons are often left on their very own. “We had the identical experience where we actually enjoyed meeting each other but got here away from that with none meaningful knowledge from a parenting perspective and likewise feeling a little bit bit alienated from the opposite women that were within the group,” said Boorstin, also the platform’s chief marketing officer. “We were...

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24 May

EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess

by Beautifaire101

Beauty, Featured

EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, due to its partnership with experiential commerce firm Obsess, company representatives told WWD. The hydration skincare company is ready to announce the launch sometime on Tuesday. One draft of the discharge seen by WWD highlights features comparable to exclusive behind-the-scenes content with actress Sydney Sweeney, in addition to the brand new Water Bank Blue Hyaluronic collection. When it comes to the environment, shoppers can expect to see a five-room layout decked out with animations, 360-degree video, gamified features and integrated checkout. The shop’s themed multiroom setup allows the brand to deal with specific skincare collections. “The virtual store is a strong customer engagement tool that may allow shoppers to...

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10 Nov

EXCLUSIVE: Crocs Dishes On Its Fuzz-lined Vision of Virtual

by Beautifaire101

Beauty, Featured

EXCLUSIVE: Crocs Dishes On Its Fuzz-lined Vision of Virtual

brand Crocs is flying high in the actual world and now it’s able to tackle the vacations within the virtual one, with an immersive recent shopping experience launching Wednesday until Dec. 31, the corporate told WWD in an exclusive interview. “We’re doing an actual virtual shopping experience that has five different unique themed rooms,” explained Feliz Papich, Crocs’ vp of digital product management and consumer experience. “These highlight necessary product lines and necessary innovation moments for us inside the Crocs catalog. So this type of takes this whole experience and brings it to life, so we will actually interact with the consumers.” The corporate worked with virtual retail platform Obsess on the three-month project. The primary room, essentially a landing space,...

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