The founders of HoliFrog are leaping right into a recent channel.
Emily Parr and Majeed Hemmat, the founders of skincare brand HoliFrog, are taking their situationally minded proposition to the mass market with a recent brand called Current State of Skin. It is going to debut with its own website, Goal Corp. and Whole Foods next month, and enter the U.K. in partnership with Cult Beauty in March.
Parr didn’t comment on sales, but industry sources expect the brand to succeed in $8 million in revenues during its first 12 months.
Prices range from $15 to $22. Parr, who began her beauty profession within the mass market, said an accessibly priced brand was all the time within the cards after establishing credibility within...
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