Wet Tag

Fifteen years after his passing, Paul Newman’s philanthropic legacy has found a latest avenue. Hair care brand Wet Brush has partnered with the late actor’s food company, Newman’s Own, to introduce a limited-edition Pro Detangler hair brush inspired by Newman’s famously blue eyes. The launch marks the primary collaboration under Newman’s Deal, an initiative introduced in 2022, which allowed brands for a transient period to use to make use of Newman’s name, image and likeness to advertise their product — as long as all proceeds from any proposed collaboration could be donated to charity. “It’s vital for us to proceed Paul Newman’s dedication to philanthropy, but we wish to get as many brands as possible involved in doing the identical,” said...