The objectives of looksmaxxing are nothing new. Women have spent centuries maximising their physical attractiveness – through cosmetic, fitness and, more recently, surgical practices – to conform to mainstream beauty ideals. What is new is that men are now doing it, and talking about it, to the same extremes.
The goal of looksmaxxing is to glow up – but in a butch way. Rather than acknowledge that they’re mirroring behaviours women have long been pressured into, looksmaxxers distance themselves from femininity by tackling their insecurities through “science” and systems. Want to figure out if you’re attractive? You don’t have to guess! Simply calculate your canthal tilt, interpupillary distance and midface ratio. You can then assess yourself using a rating system like...
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