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26 Aug

Run It Up! These Are A few of The

Run It Up! These Are A few of The
Brand deals have the potential to place more cash in celebrities’ pockets than any of their acting roles, music sales, and even touring. And that is for good reason. Branding allows firms and public figures to construct deep relationships with audiences, which matriculates into loyal customers. Celebrity endorsements aren't a latest practice, however the influencer industry has undoubtedly grown into quite the behemoth over time. The market has ballooned from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it grew to $13.8 billion and projected to achieve a staggering $16.4 billion. From clothing brands to soft drinks, we’ve discussed the celebrities who've leveraged their enormous fan to secure a number of the largest (and smartest) endorsements we’ve seen up...
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25 Aug

Ulta Beauty Surpasses Estimates in Q2, Raises Full 12

Ulta Beauty Surpasses Estimates in Q2, Raises Full 12
Ulta has raised its full-year outlook on the back of better-than-expected second-quarter results as consumers proceed to open their wallets at the wonder counter despite an uncertain economic backdrop. Net sales increased 16.8 percent year-over-year to $2.3 billion within the second quarter of the fiscal yr, in comparison with $2 billion in the identical period a yr earlier attributable to the “favorable impact from the continued resilience of the wonder category, the impact of recent brands and product innovation, and the easing of COVID-19 restrictions,” the corporate said. Analysts had forecasted sales of around $2.2 billion, in line with a Factset poll. All major categories exceeded Ulta’s expectations, and the retailer increased market share in prestige beauty versus last yr. In comparison...
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