Lil Nas X Brings His ‘Campness’ to YSL Beauty

27 Aug

Lil Nas X has been tapped as YSL Beauty’s newest U.S. brand ambassador. On Friday, it was announced that the award-winning rapper-songwriter will represent the brand’s makeup and fragrance. The campaign will feature a never-heard-before and unreleased track with Lil Nas X posing within the desert wearing products by YSL Beauty. “Lil Nas X embodies YSL Beauté’s vision for the long run of the sweetness industry: boundary-breaking, unique, unapologetic, daring,” said Laetitia Raoust, U.S. general manager of YSL Beauty. “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the following generation of beauty.” Lil Nas X for YSL Beauty. Zamar Velez/Courtesy of YSL Beauty As a part of his role...

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26 Aug

Lil Nas X Looks as Gorgeous as Ever in

by Beautifaire101

Beauty

Three years ago, the then 18-year-old Montero Lamar Hill, known professionally as Lil Nas X, dropped out of school to give attention to making music (from his closet). Once the viral hit "Old Town Road" dropped, the young adult became a pop sensation. Some can have assumed he was only a one-hit-wonder, but with several VMAs Awards and Grammy Awards (and lots of viral hits as well) he's clearly here to remain. His impact, popularity, and experimental style clearly appealed to YSL Beauty who officially announced on August 26 that the brand had tapped the pop sensation as its newest ambassador.This news is exciting because 1) we get to see a gay, dark-skinned, Black man because the face of a...

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26 Aug

Dua Lipa Sings George Michael’s ‘Freedom’ for brand new

by Beautifaire101

Beauty

Libre is about to get more intense. The hit fragrance from YSL Beauté is launching its fourth iteration of the scent, with a “le parfum” level that amps up the facility. Dua Lipa returns because the face of the fragrance for the brand new campaign, with stills shot by photographer Tyler Mitchell and a brief film from Grammy-winning music video director Jenn Nkiru. Lipa takes on the anthemic George Michael song “Freedom,” updated for the TikTok generation. Selecting the name “Libre,” which suggests “free” in French, may need been a stroke of luck when it was chosen in 2019. “We worked on this a couple of years ago, and once you see the best way the world goes today freedom has never been...

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