The sweetness industry has come a great distance with reference to its attitudes towards age. While previously brands like Dior has made missteps, hiring 25-year-old Cara Delevingne to front its anti-ageing campaign, more recently the likes of Gucci solid a gaggle of older models for its Memoire d’un odeur fragrance campaign. In fashion, things are even higher, with a slew of older faces like Joan Didion, Patti Smith, and Joni Mitchell fronting campaigns for Céline and Saint Laurent respectively. 

Over in Amsterdam, upcoming Dutch fashion label Ninamounah just presented its latest collection that featured a various solid of older and younger models. Entitled Metamorphosis, the gathering featured delicate distressed knits paired with leather coats, oversized square-toed shoes, and cocoon-like tulle. For beauty, make-up artist Cecile Paravina created delicate eyelashes and wingtip looks that looked like dragonfly and butterfly wings. 

Backstage on the show, photographer Nikola Lamburov spoke to a number of the older faces about their routines, ageism in the wonder industry, and their secret to living a healthy life. Here’s what that they had to say. 

KATHLEEN

What does ‘metamorphosis’ mean to you? 

For me, metamorphosis means a change. Mentally, but additionally in appearance/physically. Growth. Spiritual growth. You’ve to maintain working on yourself. Day by day. Physically and mentally you’ve to be in balance.

What does ‘beauty’ mean to you?

For me, beauty will not be only about appearance, it’s what you are feeling and radiate from inside. What I see as beauty, others may not see as beauty. 

If you feel most beautiful?

When I even have had a great night’s sleep and I’m not wearing loads of make-up; I’m just the way in which I’m. And after a day within the sauna, I also feel reborn and exquisite.

What’s your every day beauty regime? 

I still do little or no. I take care to do a great facial cleansing every morning and evening. I keep it easy and pure. Shea butter, rose water, vitamin E oil are amongst other products that I take advantage of day-after-day.

What type of challenges have you ever found together with your body as you’ve aged?

Not much. I even have had two children and can’t complain about what I seem like, to be honest. I might need to exercise a bit of more in order that I get the six-pack back. I even have taken on more feminine forms after giving birth. But not extremely. 

How do you are feeling towards the wonder industry’s treatment around older people?

I believe the main target is simply too much on appearance. It’s possible you’ll get older in number/age, nevertheless it’s not good if you happen to can see it. It must all remain tight, young and youthful. Especially with women. And that disappoints me. Ageing is gorgeous. It’s a blessing. We are going to all change in appearance. All ages has its beauty.

TANJA

What does ‘metamorphosis’ mean to you? 

A mix of blooming into life, attending to know oneself, rolling with the punches, developing one’s spiritual awareness and be kind and clear to everyone around you. Physically I might say: Own it and love yourself. 

What does ‘beauty’ mean to you?

Living your authentic life to the fullest (checking out what you’re keen on to do) being kind to people, nature, animals. All of this makes an individual beautiful. Be, do, and wear regardless of the fuck you would like. To me, diversity and fusion is essentially the most exciting thing on this planet. Since it’s nature.

When do you are feeling most beautiful?

Once I’m in my zone: creating my art, making or listening to music, feeling like my full self and kissing with my love.

What’s your every day beauty regime? 

It’s quite simple, I just clean my face before bed and after I get up, under the shower with a face wash. I like moisturisers and I check out latest ones on a regular basis, hardly persist with any, although I even have to say I even have been loving Embryolisse for some time now. I do this with all my beauty products. Then I take advantage of sunscreen and something like a BB cream. I like a great full brow, so I take advantage of a tinted eyebrow gel and Burt’s Bees tinted lip balm for my cheeks and lips. Normally, I keep it pretty natural or put some mascara on.

What type of challenges have you ever found together with your body as you’ve aged?

I believe around 35 I actually began noticing my face steadily getting older. Which, at first I needed to get used to, but then I began to embrace it and now I like being my age. I’m actually 44 tomorrow! Just very comfortable to be healthy and alive. And in fact gravity is going on, I began doing pilates last yr and that helps me quite a bit with my strength and energy. I’m pleased with my body after having had two babies who’re the loves of my life. 

How do you are feeling towards the wonder industry’s treatment around older people?

I’m glad to see that society is (slowly) catching up and realising that especially women over 35 ought to be represented in every single place. It’s been like a witch hunt how especially women are made to be scared to grow old and buy plenty of beauty products to slow it down. The main focus ought to be on taking excellent care of yourself, as a substitute of pushing the fear that old is bad. Glad to represent the 40+ people, I also take pride in having grown up within the 90s with all the good music, epic movies, the beginning of the Web and all that. 

MARCELLE

What does ‘metamorphosis’ mean to you? 

Evolution, not revolution.

What does ‘beauty’ mean to you?

Individuals who each physically and mentally fit, and who appear to view the world with compassion, I regard as beautiful.

If you feel most beautiful?

I never consider myself in those terms, nor of the other. I might feel fit, or sleepy, or comfortable, or grumpy. The way in which my looks resonate in other people will not be in my perception, but in theirs.

What’s your every day beauty regime? 

I even have none, aside from the plain washing, clipping, cleansing and cutting.

What type of challenges have you ever found together with your body as you’ve got aged?

I actually miss my clear sight, I used to have razor-sharp sight afar and now I would like glasses nevertheless it will not be the identical experience.

How do you are feeling towards the wonder industry’s treatment around older people?

I even have never spent a thought on that, I believe we now have another tougher problems as humanity. I do wonder concerning the term older people’ though, what does it suggest, from which age onwards are you considered old.

MARIELLE

What does ‘metamorphosis’ mean to you? (spiritually and physically)

Quite simply, it means change. Change is inherent to fashion. It’s also the inspiration, the fact, of being human. As an illustration, I’ve made many personal changes throughout my life. It’s an ongoing process. And also you higher be open for that. To think otherwise, is just… boring.

What does ‘beauty’ mean to you?

Beauty bypasses the top, cuts straight to the nervous system. As an illustration, seeing a Francis Bacon or a Caravaggio. Looking over the Aegean Sea. Sublimity. I scout beautiful young women for my agency. They should have that very special thing. And, great bone structure! 

If you feel most beautiful? 

I feel most beautiful after I’m comfortable and having fun. Beautiful clothes help. Nevertheless, being naked could be fun too 😉

What’s your every day beauty regime? Has it modified it over time? 

I keep it quite simple. Clean, moisturise done. Recently, I’ve been using a bit of EmerginC vitamin C serum, and I’m quite comfortable with it. For make-up, I wear a bit of mascara and my favourite concealer from Vincent Longo

What type of challenges have you ever found together with your body as you’ve aged? 

It’s crazy to take into consideration how much I used to be capable of eat until just a few years ago. Now, it’s all concerning the greens, low carbs and portion control. Yoga and Pilates have change into my best friends, when before an evening of dancing was enough to maintain me in shape.

How do you are feeling towards the wonder industry’s treatment around mature people? 

Sincere mature women are their predominant customers, I believe they need to use more mature models of their promoting.

MARTIEN

What does ‘metamorphosis’ mean to you? 

A option to explore myself, to find and take a look at out latest elements, to open up what I kept hidden. 

What does ‘beauty’ mean to you?

A never-ending irresistible temptation.

If you feel most beautiful? 

Once I don’t feel insecure. 

What’s your every day beauty regime?

To meditate, very first thing within the morning.

MAÏA

What does ‘metamorphosis’ mean to you? 

I believe of metamorphosis as a magical mutation – a movement toward an elevated way of thinking or a form that conjures stagnation.

What does ‘beauty’ mean to you?

A posh equilibrium of strength, softness, depth and magnetism.

If you feel most beautiful?

Once I feel anchored. Once I am doing meaningful work and I’m useful to my community and I suppose after I am near the Mediterranean Sea with my family and friends.

What’s your every day beauty regime? Have you ever modified it over time?

I take advantage of shea butter day-after-day on my body and hair. I even have been doing it since a baby and can at all times achieve this. I mix it with amber, musk or patchouli as my father taught me.

What type of challenges have you ever found together with your body as you’ve aged?

It will not be really about challenges, I’ll say it has more to do about  ‘care’. I needed to learn the way to take more care of myself and my body as I realise, with time, how precious and fragile a body, and life, is.

How do you are feeling towards the wonder industry’s treatment around mature people?

Well, to begin, I even have to say that even this idea of ‘mature’ is barely disturbing to me. I do not likely feel relaxed with this contemporary concept that segments life and existence into two separated and opposite times.

The obsession of the wonder and fashion industry toward extreme youth is sort of morbid and have been systematically used against women bodies –  constructing a natural movement; ageing, an internal enemy. I do think that the imaginations and narrations of ageing and life evolutions shouldn’t be left to those business agendas.