Alo Yoga is returning to the Big Apple for Recent York Fashion Week with just a few surprises in store.
The Southern California-based yoga, activewear and swimwear brand will debut its luxury, cold-weather, ready-to-wear “Aspen Collection” by the use of its first fashion presentation on Sept. 10 at Spring Studios. The presentation might be followed by a panel discussion on wellness, mindfulness and mental health in the style industry.
“Alo exists on the intersection of fashion and wellness,” Danny Harris, cofounder and co-chief executive officer of Alo, told WWD exclusively. “So we see showing our Aspen Collection at NYFW as the proper venue.”
Price points are stretched for the luxurious line. (Think $500 for a bra, $1,400 for a sweater — or whilst high as $4,500 for some pieces.) But Harris said “the high-end line that’s each studio-to-street with luxury design and fabrication” is price every penny.
The Aspen Collection will hit stores in October and is all a part of Alo’s plan to expand past a yoga, athleisure and swim brand — or “air, land and ocean” because the name implies — into a whole lifestyle offering.
The brand’s presence at Recent York Fashion Week also marks Alo’s third season as Recent York Fashion Week’s official wellness partner, complete with a wellness sanctuary for showgoers to take a pause while within the busy city.
Alo has been in expansion mode, opening stores and partnering with A-listers like Kendall Jenner, since pre-pandemic times. In December, Alo opened a 4,500-square-foot store in Miami’s Design District, which was later followed by a location in Westchester, N.Y., bringing the full store count to 14. On the time, Harris said a few dozen more stores were within the works, including a store in Rockefeller Center in Recent York, in addition to cold weather destinations, resembling Aspen, Colo., and Canada. The Middle East and other international locales were on the horizon too.
“We’re going to eventually go to major cities in Canada and to major cities everywhere in the world,” Harris said. “We’re taking a look at London, Paris, Israel, Dubai. Places like that.”
There’s also Alo’s plant-based Sutra restaurant in Recent York, Alo House pop-ups, Alo Yoga on Roblox and the brand’s recent foray into the music business by the use of health and wellness-related podcasts and a recording studio in the corporate’s Los Angeles headquarters. This summer, Alo also teamed up with supermodel Candice Swanepoel for a swimwear collaboration.