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14 Sep

10 Best Bath Towels on Amazon 2023 – WWD

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Updated September 14, 2023: This text on Amazon’s best bath towels was updated with latest product picks, plus additional information on the different sorts of towels Amazon offers.

The most effective bath towels can transform your each day bathing ritual from strange to an opulent, blissful experience. Like so many other home essentials, you will discover a few of the very best bath towels on Amazon that marry each function and magnificence. Whether you’re on the lookout for a hotel-quality bath towel that’s white and fluffy or one which’s patterned in playful colours, we’ve rounded up the very best bath towels available on Amazon to refresh your at-home spa.

Amazon offers loads of plush bath towel options that range in fabric, size, and colours options. You may shop bath towels in sets that include hand towels, hair towels, and washcloths, too, so you possibly can easily refresh your entire collection with only one purchase. While ordering towels online is supremely convenient, it may possibly be tricky, since you possibly can’t feel texture through the screen.

On top of towels, Amazon has loads of options for home upgrades, whether it’s a latest Amazon duvet cover, Amazon’s silk pillowcases, hand soap, or a fresh pillow from Amazon. As with all things Amazon, Prime members get the royal treatment: You may benefit from super speedy shipping and have first-dibs access to exciting sales events like Amazon Prime Day. When you’re not a Prime member, you possibly can join for a free 30-day trial to check drive its myriad advantages.

Amazon’s October Prime Day event is officially across the corner (we’re predicting it’ll fall mid-month, as last 12 months’s October Prime Day fell on the eleventh and twelfth) so be certain to bookmark this page to snag discounted bath towels before the event kicks off this fall. There’ll only be a small window of time to replenish on the very best Amazon home deals, as Prime Day lasts just 48 hours, so we’ll be updating this page ahead of the sales event with price drops as soon as they’re announced on Amazon.

Ahead, shop our top picks for the very best bath towels on Amazon to upgrade your self care set-up, or to share with a loved-one as a spa gift this season.

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The Best Bath Towels on Amazon of 2023

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Related:
Best Amazon Prime Day Beauty Deals
Best Amazon Prime Day Fashion Deals
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Ariv Premium Bamboo Cotton Bath Towels

  • Special features: Climate Pledge Friendly
  • Top-Quality Store Badge on Google: 4.5/5 stars

This set from Ariv includes 4 towels and has over 13,000 positive reviews on Amazon. These are product of a mix of cotton and bamboo, which makes them each absorbent and soft. They’re also extra large and can be found in 4 different color options.

What reviewers say: “I never write reviews nonetheless, these towels are amazing! They’re not too heavy, soft, fluffy, and incredibly absorbent — even after just one wash. Normally it looks as if a towel must be washed 100 times before it really gets seasoned and absorbs, but these are incredible. I even went back and purchased a pair of additional large bath towels. Yay!!”

Price upon publish date of this text: $29.99

Courtesy of Amazon

Ariv Premium Bamboo Cotton Bath Towels

$29.99

Utopia Towels Ivory Towel Set

  • Top-Quality Store Badge on Google: 4.5/5 stars

Utopia’s set is ideal should you’re moving and able to upgrade your towels. It includes two bath towels, two hand towels and 4 washcloths, all of that are super absorbent. Don’t imagine us? Read what over 29,000 reviewers who gave the set a five-star rating needed to say.

What reviewers say: “I ordered a second set! They held their color after the initial wash. They’re relatively thick and plush. Great value for the worth.”

Price upon publish date of this text: $34.95

Courtesy of Amazon

Utopia Towels Ivory Towel Set

$34.95

Brooklinen Bath Sheets, White Super-Plush

  • Top-Quality Store Badge on Google: 4.5/5 stars

Simply put, Brooklinen’s Bath Sheets are the plushest bath towels you may own. Product of one hundred pc ultra-thick Turkish cotton, they’re a heavenly morning pick-me-up and ideal for creating an opulent spa day at home. Even higher, they arrive as a set of two.

What reviewers say: “I don’t know why it’s been such a challenge finding a luxurious, lightweight, practical size, absorbent and most significantly within your means. These are great prime quality towels at an inexpensive price. Highly beneficial.”

Price upon publish date of this text: $99

Courtesy of Amazon

Brooklinen Bath Sheets, White Super-Plush

$99

White Classic Luxury Bath Towels Large

  • Amazon’s Selection
  • Special features: Climate Pledge Friendly
  • Top-Quality Store Badge on Google: 4.5/5 stars

While these White Classic towels can be found in a wide range of colours, it’s nice that they are available a combo pack that features each gray and white options. They’re plush, soft, and reinforced with double needle embroidery to stop shedding. Moreover, they’re processed in a special way that makes them dry faster.

What reviewers say: “These towels are reasonably large, fluffy, and absorbent. Similar to hotel towels!”

Price upon publish date of this text: $49.99

Courtesy of Amazon

White Classic Luxury Bath Towels Large

$49.99

Great Bay 100% Cotton Jacquard Bathroom Towels

  • Special features: Climate Pledge Friendly
  • Top-Quality Store Badge on Google: 4.5/5 stars

A jacquard pattern not only adds subtle flair to those Great Bay towels, but additionally makes them perfect for anyone who prefers a textured feel. The soft and absorbent set is available in an array of colours, but we predict the ocean foam-hued version is probably essentially the most unique (yet versatile) option.

Price upon publish date of this text: $26.97

Courtesy of Amazon

Great Bay 100% Cotton Jacquard Bathroom Towels

$26.97

American Linen Luxury Bath Towels

  • Top-Quality Store Badge on Google: 4.5/5 stars

Whether your sense of fashion leans more contemporary or retro, these American Linen goodies will add a pop of color to your bathroom. They are available a set of 4 and are constructed from one hundred pc ring-spun cotton for a deliciously soft feel.

What reviewers say: “I’m attempting to make the lavatory more colourful and wanted something that looked just like the dusen-dusen towels but less expensive. These towels are every little thing I used to be on the lookout for. They’re soft and fluffy after washing. I actually like the colours. Liked them a lot I purchased one other set.”

Price upon publish date of this text: $34.99

Courtesy of Amazon

American Linen Luxury Bath Towels

$34.99

Hammam Linen White Bath Towels

  • Amazon #1 Bestseller
  • Top-Quality Store Badge on Google: 4.5/5 stars

Hammam’s towels seriously bring on the fluff, product of a classic terry cotton material that gets much more plush with every wash. These are available a set of 4 to maintain your bathroom stocked.

What reviewers say: “Amazing towels! They might look like average right out of the package but once they’re wet they develop into incredibly thick and soft. Seriously, I even have bought 5 star hotel towels and these are the identical quality, possibly even higher. I might be buying more. Excellent price by the way in which for a wealthy, luxurious towel.”

Price upon publish date of this text: $33.99

Courtesy of Amazon

Hammam Linen White Bath Towels

$33.99

Casa Copenhagen Egyptian Cotton 6-Piece Towel Set

  • Top-Quality Store Badge on Google: 4.5/5 stars

When you want a bit little bit of pattern but you don’t need to go overboard, these Casa Copenhagen towels are the method to go. They’re product of one hundred pc cotton with a subtle yet eye-catching stripe of detail. Grab them in over a dozen color combos.

What reviewers say: “I loved them a lot I ordered 12 more two days later. Great buy.”

Price upon publish date of this text: $39.99

Courtesy of Amazon

Casa Copenhagen Egyptian Cotton 6-Piece Towel Set

$39.99

Bagno Milano Turkish Spa Towel Set

  • Top-Quality Store Badge on Google: 4.5/5 stars

Bagno Milano’s towels are product of Aegean Turkish cotton, which the brand claims is softer than bamboo and more durable than Egyptian cotton. The thick towels also feature a cool damask-woven finish that sets them apart.

What reviewers say: “Very happy with this set of towels. They’re the right weight and absorbency. They appear thoroughly made and are holding up well after the primary several washings.  I might be buying additional sets.”

Price upon publish date of this text: $29.95

Courtesy of Amazon

Bagno Milano Turkish Spa Towel Set

$29.95

Tommy Bahama Home 6pc Towel Set

  • Amazon’s Selection
  • Top-Quality Store Badge on Google: 4.5/5 stars

These Tommy Bahama towels would look amazing if you may have a white bathroom or are a giant fan of the palm tree wallpaper trend. They feature a palm-inspired pattern done in white and sea foam green with an accompanying texture that’s super soft.

What reviewers say: “These were price the price, the towels are thick and opulent. The design on the towels is subtle and adds that little bit of color without being obnoxious.”

Price upon publish date of this text: $41.31

Courtesy of Amazon

Tommy Bahama Home 6pc Towel Set

$41.31


The Different Varieties of Bath Towels

  • Texture: Much like looking for the very best bathrobes, it’s essential to take into consideration how you would like your towels to feel, each by way of softness and weight. Generally speaking, the heavier the towel, the upper quality you possibly can expect it to be. Thicker towels also are likely to be more absorbent.
  • Patterns: Cute towels range from reasonably priced to splurge-worthy — especially with options from luxury brands like Missoni on Amazon. These styles often are available pretty striped and geometric patterns that make for stunning accents in guest bathrooms.
  • Affordability: Reasonably priced options can still be durable, so long as you understand what to search for. Towels made with high percentages of bamboo and cotton are most definitely to face the test of time.
  • Materials: Speaking of several types of materials, remember that bamboo and cotton are each soft, absorbent and fairly long-lasting, nonetheless bamboo tends to take longer to dry. That said, bamboo typically has more antibacterial properties, making some of these towels a top pick for the wellness-focused shopper.


What’s Amazon Prime Big Deal Days?

Prime Big Deal Days is the autumn installment of Amazon’s Prime Day 2023 sales extravaganza, which can occur in October. It’s an exclusive period that provides limited-time price drops on 1000’s of products across Amazon, including deals on home items like duvet covers, luxury candles, hand soaps, and more. Plus, there might be flash sales on Amazon fashion essentials, popular Amazon beauty products, top-rated tech, and every little thing in between. Prime Day only happens twice a 12 months, with October Prime Day being the last of 2023, so it’s a super time to replenish on home staples while they’re discounted. Amazon at all times rolls out markdowns ahead of the event, so it’s best to leap on deals early, because thousands and thousands of shoppers might be monitoring the location and placing orders before they sell out.


How We Selected the Best Bath Towels on Amazon

Since 1910, WWD — sometimes called “the style bible” — has been the leading industry voice of authority for senior executives in the worldwide women’s and men’s fashion, retail and sweetness communities, while also informing the patron media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for each fashion insiders and consumers alike. Our shopping editors proceed to uphold WWD’s editorial standards and values with quality, expert-backed product selections.

To curate the very best Amazon bath towels, our team combed the retailer for top-rated, bestselling, and most wished for options. We read through rankings, examined features, and personally examined different bath towels to check their function and experience their feel on the skin. We considered top aspects for Amazon bath towels when choosing these products, including fabric quality, absorption, size, patterns or colours, and weight. Learn more about us here.


Meet the Writer

Brittany Loggins is a contract author who’s work has been published in outlets like InStyle, Real Easy, The Cut, and Architectural Digest.

Olivia Cigliano is a Commerce Author & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline might be present in publications including Elite Every day and CR Fashion Book. She is currently based in Latest York City. She updated this story for the very best duvet covers in September 2023 with latest product picks and extra intel on the upcoming Amazon Prime Big Deal Days.

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