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November 2022

4 Nov

Snapchat’s Arcadia ‘Allows Brands to Push Boundaries’ in AR

Snapchat’s Arcadia ‘Allows Brands to Push Boundaries’ in AR
“Clothes are the final word enabler of self-expression,” noted Resh Sidhu, global director at Arcadia Creative Studio, Snapchat — which is why the technology company is using fashion to prolifically propel the “Augmented Reality revolution” forward. Sidhu’s session in the course of the summit, titled “Shopping Augmented: Your Wardrobe Lives Here,” focused on how “AR is changing the way in which we interact with the world” and is “transforming the buyer experience.” Arcadia, Snap Inc.’s full-service creative studio dedicated to “creating Augmented Reality that focuses on delivering next-gen AR with revolutionary solutions,” allows brands “to push boundaries” through its technologies, in response to the corporate. For Sidhu, Arcadia is the summation of her formative years experiences as a toddler growing up in inner-city London...
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4 Nov

Klarna and Haus Labs Discuss the Next Wave of

Klarna and Haus Labs Discuss the Next Wave of
Beyond a partnership that enables beauty consumers to buy with flexible payment methods, Haus Labs by Lady Gaga and Klarna share a core set of values which can be wide deep and impactful. Haus Labs’ chief marketing officer, Kelly Coller, and Natalia Brzezinski, head of strategy at Klarna, U.S., shared with the audience on the WWD Apparel and Retail CEO Summit that it was no accident that the 2 were sharing the stage, but quite the strategic culmination of two corporations driven by investment for the greater economy. “Klarna is completely not only a vendor, in reality, they’re quite the other,” Coller said. “Now we have plenty of programs together that go deep and wide, including the creation of our Klarna...
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4 Nov

Peter Just do unveiled his menswear debut on NCT’s

Peter Just do unveiled his menswear debut on NCT’s
It’s hard to imagine that it’s taken this long for a K-Pop star to make a correct Recent York Fashion Week cameo. Though members of BLACKPINK and BTS have lined the front rows of major maisons for the past couple of seasons, it was Peter Do who first put an Icon to work – casting NCT member JENO in because the protagonist of his recent menswear imprint. “It was a natural alternative to have JENO open the show. JENO embodies the Peter Do man – multifaceted, confident, and a trailblazer,” Do explained in a press release. “I even have a lot respect for these artists because there's a lot time put into their craft that individuals simply don’t see. Few...
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4 Nov

Zendaya Keeps It Real On Colorism: ‘‘I Am Hollywood’s

Zendaya Keeps It Real On Colorism: ‘‘I Am Hollywood’s
Rob Kim/Getty Images Zendaya isn’t afraid to talk her mind on the subject of problems with race. Along with registering her objection to the killings of unarmed Black people by law enforcement, the Disney star has discussed the whole lot from Black hair to the importance of Black women in social movements. While it’s no surprise the Oakland native is so comfortable addressing the problems, she also isn’t afraid of confronting her privilege as a light-weight skin woman in Hollywood. During this yr’s Beautycon Festival in Recent York City, Zendaya discussed colorism within the entertainment business and what number of see her as an “acceptable version of a Black girl.” “As a Black woman, as a light-skinned Black woman, it’s vital that I’m...
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