December 2022

In a 12 months stuffed with myriad launches, these were the standouts  when it comes to innovation, imagination — and, after all, sales. Product of the Yr  Hair: K18 Biomimetic Hairscience K18 Biomimetic Hairscience George Chinsee/WWD Mix beauty’s buzziest driver — biotech — with the industry’s social media sensation, TikTok, and the outcomes are stratospheric. Such is the trajectory of K18 Biomimetic Hairscience, created by industry veterans Britta Cox and Suveen Sahib. To develop the product, the team mapped the keratin genome, “to determine the sequence which might actually repair the polypeptide chains within the hair,” Sahib told Beauty Inc, explaining that unlike bond-building technology, K18 works on the keratin chains of hair’s structure to “actually reconnect polypeptide chains.” While the science is complex, consumers...