December 2022

Rhuigi Villaseñor Starring Rhuigi Villaseñor is one busy guy. Rhuigi Villaseñor Starring The founder and designer of the Los Angeles-based streetwear brand Rhude — who also serves because the creative director of Bally — has one last project up his sleeve for this 12 months. On Thursday, he'll unveil his latest partnership with Puma as a part of the ForeverPuma campaign, where the brand tapped a gaggle of cultural influencers to explore the meaning of “classic” through product and content. The influencers, or “The Collective,” were chosen by Jay-Z, Puma’s basketball and classics creative director, and his longtime friend Emory Jones, who serves as a key cog in his Roc Nation empire. As Puma’s chief brand officer Adam Petrick explained on the time of...