Fragrance sales, which have been swelling because the pandemic began, are getting an added lift from holiday shopping season.
In line with The NPD Group, fragrance sales grew 4 percent from Oct. 4 through Dec. 2.
The rise is due partly to climbing price averages and fewer discounts, in addition to consumers choosing higher-priced offerings — a prevailing trend this 12 months.
“Fragrance sales reached recent heights following the pandemic, and it’s particularly impressive that the market is maintaining this elevated level reasonably than softening, which is usually the case after such an unprecedented performance,” Larissa Jensen, beauty industry adviser at NPD, said in an announcement.
Brick-and-mortar fragrance sales far outpaced the category’s performance in the net channel, comprising 70 percent...
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