Scrubbing through a video, in search of the important thing a part of a makeup tutorial or skincare regimen, may soon grow to be a thing of the past, due to the kind of artificial intelligence at the center of Trendio Live, a latest video shopping platform for prestige beauty that debuted on mobile and Roku TV streaming.
For Alex Perez-Tenessa, a former beauty industry executive who went on to run Amazon Prime Video within the U.S., and his cofounder, tech start-up guru David Olmos, the app works like a serum correcting an annoying blemish on the face of video commerce: the hit-or-miss frustration of tweaking a timeline to seek out the parts to skip or watch. Given the outsized...
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