MILAN — Frette is “a variety of living,” in accordance with chief executive officer Filippo Arnaboldi, who's accelerating the storied brand’s product diversification to reflect this view.
Founded in 1860, Frette linens have been featured on the altar of St. Peter’s Basilica or within the dining automotive of the Orient Express, to call a number of, and catered to greater than 500 European royal families.
The brand decorates private homes with its bed, bath, home decor, tabletop and outdoor offerings; luxury hotel properties, from the St. Regis and 4 Seasons to the Ritz-Carlton, The Peninsula, the Mandarin Oriental, The Luxury Collection and Aman; private clubs, because the Yacht Club de Monaco or the Soho House, and spas, yachts and personal jets.
“We're moving...
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