Latest York Fashion Week got its mojo back, the media impact of the recent September edition vaulting 145 percent, in line with tabulations by Launchmetrics.
All 4 predominant fashion weeks garnered more media impact value for the spring 2023 season than the autumn 2022 shows six months ago because of theatrical runway spectacles, savvy use of celebrities and influencers, and enormous audiences from the Asia Pacific region.
Releasing its spring 2023 insights on Wednesday, Launchmetrics said fashion month generated $938.4 million in media impact value or MIV, a scoring system that assigns a monetary value to each post, interaction or article a few brand or event.
It highlighted an “emerging trend” of runway moments boasting surprise celebrity appearances, equivalent to Paris Hilton at...
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