On Jan. 9, CorePower Yoga will launch its first latest fitness class format in greater than a decade: CorePower Strength X. The 45-minute class implements high-intensity strength training, using techniques from each high-intensity interval training and Tabata.
The goal with the brand new format is to diversify its consumer base to draw more male and nonbinary people — currently 80 percent of its consumers are female — and expand its offerings, because it adds 500 classes per week nationwide.
“With the mainstreaming of the concept of mindfulness and the highlight on the importance of mental health as a part of an overall wellness commitment by individuals, we predict the time is ripe to essentially go after consumers who don’t discover...
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