January 2023

Haeckels is scaling up sustainably.  The British natural skincare and fragrance brand, which celebrated its tenth anniversary in 2022, used the milestone as a yr of reflection.  “It’s a yr through which we now have built the brand in a scalable and transformational way,” said Charley Vickery, Haeckels managing director. “As we’ve expanded, we’ve honored that commitment to sustainability and to the environment.”  The pledge is three-pronged, with Haeckels focused on reducing its carbon footprint, pioneering latest materials, and creating and growing less resource-intensive ingredients in lab conditions — while expanding.  The equivalent of Haeckels 2.0 was launched in July 2022. A part of the goal was to not be a sustainable brand sold in traditional apothecary-style stores, Vickery said. So Haeckels, which is...