PARIS — K-pop’s takeover of fashion continues. In the most recent men’s week move, Givenchy has named Taeyang, member of the group Big Bang and a solo artist, as its newest brand ambassador.
He becomes the primary South Korean artist named within the role.
“Taeyang is an inspiring artist — a music pioneer with an authentic, barrier-breaking way of expressing his own personal style, which inserts perfectly with today’s Givenchy aesthetic,” said creative director Matthew Williams.
“I'm grateful to have the opportunity to begin this recent chapter of my life with Givenchy. It holds a special intending to me, as Givenchy is a brand that has inspired me in some ways through the years,” Taeyang added. “Matthew has also been a frontrunner in...
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