March 2023

The genie is out of the bottle.  Singer-songwriter-actress Christina Aguilera is joining sexual wellness brand Playground as a cofounder and chief brand adviser because it enters into official launch mode.  The brand offers FDA-approved, water-based, skin care-infused lubricants, $25, in 4 different variations, including Love Sesh, an unscented version; After Hours, a musk and oudwood essence version; Mini Escape, a coconut and sandalwood essence version, and Date Night, a champagne and vanilla essence version. Prior to Tuesday, the brand, also cofounded by beauty veterans Catherine Magee and Sandy Vukovic, has been in a soft launch phase. Playground founders Christina Aguilera, Catherine Magee and Sandy Vukovic. Bringing on a public figure like Aguilera wasn’t the initial intention for the brand. Nonetheless, upon being introduced by...