LONDON — Gant is taking its 74-year history across the globe with an exhibition that began in Latest York City, is now in London until Sunday and can finish in Paris later this spring.
The showcase traces the brand’s sportswear roots — featuring caps, slogan T-shirts, rugby shirts and documents — at Dijonss, an area created by creative collective Bone Soda in East London that’s often used for installations and activities.
“The U.K. and London more specifically is a key marketplace for Gant, each from a business and brand perspective, and we actually felt it has the appropriate audience for this kind of activation. London has all the time been Europe’s number-one playground for all things vintage,” Christopher Bastin, creative director of...
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