April 2023

SUPPORTING ART: Fashion, technology and art are teaming up for a site-specific project. For the primary time, MSGM is sponsoring Miart, Milan’s international modern and contemporary art fair, commissioning an installation by artists Eva & Franco Mattes. It consists of digital channels that facilitate the passage of knowledge, on this case of an invisible image, which will likely be sent casually to guests via AirDrop from the 2 artists’ personal phones — an idea stemming from the common practice amongst teenagers of exploiting crowds to AirDrop digital materials. The initiative goals to create human connections in a spot, resembling a good, where all the things is generally based on industrial transactions only. The thought, at the top, is that everybody, even when...