Fashion corporations might sell dreams, but they’re within the business of creating the looks those dreams hang on.
And business has been tricky.
The stop and go of the pandemic made an almost unattainable situation for brands and retailers. First, pandemic-driven supply chain backups kept goods from stores. Then a bounce back — and a few overenthusiastic buying — created a glut that retailers have spent the last 12 months clearing out.
It’s a project that’s only partially accomplished. A sample reading of 20 top retailers by WWD found that only 1 / 4 managed to really reduce inventories last 12 months, while a majority still had inventories up greater than 20 percent.
The caveat is that not every business is similar — some...
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