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April 2023

14 Apr

What Retailers Have to Know Concerning the Metaverse

What Retailers Have to Know Concerning the Metaverse
It’s technical, complicated and largely untested, yet retailers shouldn’t be averse to the metaverse. “The massive query retailers have been attempting to answer is whether or not or not an investment in prolonged reality technologies will tangibly grow a brand’s fan base and create real business opportunities that don’t exist already in-store or through a typical online website presence. The short answer is yes,” said Mike Riggs, managing principal of IA Interior Architects, a world firm of architects, designers, strategists and environmental specialists. “Like most things in life, a moderated approach to adoption and consumption would work best for retailers, as the actual and virtual worlds proceed their convergence. Retailers shouldn't ignore the inevitability of at-home XR (prolonged reality) technologies influencing in-store...
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14 Apr

MAGIC Nashville Returns April 26 and 27

MAGIC Nashville Returns April 26 and 27
MAGIC Nashville is returning for its second annual wholesale event April 26 and 27. The April edition, which has twice the footprint of the inaugural show, will happen on the Music City Center featuring fashion, music and immersive activations. Greater than 430 brands are participating. Women’s sportswear, young contemporary and trend apparel, footwear and accessories brands shall be highlighted. MAGIC Nashville will host every day panel sessions on the MAGIC Social House, where experts will speak on current topics facing the style industry including a “2023 Trend Presentation” hosted by Kelly Helfman, president of Informa Markets Fashion; Jordan Rudow, vp of MAGIC, and Rachel McCord, founding father of the McCord List. Country music star Jessie James Decker will even join McCord for a...
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