PARIS — Fancy a stroll around Montmartre, without crowds, strikes or demonstrations?
Then head over to social gaming app Zepeto, where French label Ami is launching its recreation of the picturesque neighborhood, right all the way down to the cobblestones, sketch artists and picturesque cafés, on Friday.
After an augmented reality Easter egg hunt last 12 months and an nonfungible-token collaboration with British Olympian Tom Daley, this marks Ami’s third foray into the metaverse and the primary time the brand is digitizing its clothes into wearables.
“A visit to Montmartre, with Ami” was a option to “proceed on a path of transmission of values, know-how, architecture, the Parisian lifestyle around the globe,” said Ami’s chief executive officer Nicolas Santi-Weil. Zepeto’s considerable reach was...
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