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April 2023

18 Apr

Aubade Unveils More Realistic Visual Brand Direction

PARIS — French lingerie specialist Aubade wants consumers to “live your desire,” the slogan that accompanied the visual brand direction unveiled Tuesday. “Sexy is the brand new cool,” said the corporate’s brand and product director Samar Vignals at a presentation. “Our mantra is about liberating the sexy in each woman and divulges itself in very alternative ways but with a variety of sincerity.” Gone are the body shots that highlight the product. Of their place are portraits of girls wearing the lacy and infrequently racy designs, with most making daring eye contact within the debut images for spring 2023. The moment felt ripe for a refresh as “femininity, seduction and sexy now not have anything to do with the way in which they...
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18 Apr

Each x Other Taps Elizabeth Sulcer for Curated Capsule

Each x Other, the Parisian contemporary luxury brand, has enlisted fashion stylist Elizabeth Sulcer to front the spring ad campaign and curate a capsule collection, Elizabeth Sulcer x Each Other. Photographed by Alex Artidiello on the Faena Hotel in Miami Beach, Sulcer is seen in motion portraying how the capsule suits the fashionable woman’s on a regular basis life. The pictures, which were styled by Sulcer, feature such looks as an oversized and belted vegan leather trench and a multipocketed jean jacket paired with a protracted denim skirt. The campaign, which breaks Tuesday, appears on Instagram. The capsule dropped Monday and includes 4 pieces that were curated from the most important collection by Sulcer: A logoed T-shirt, an...
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