They are saying beauty is within the eyes of the beholder. But within the eyes of the industry, it’s the cult followings and antiaging claims that make the category a bull’s eye by way of business.
To find the highest products within the category, WWD Beauty Inc asked shy of 400 executives, founders, editors, financiers, retailers, chemists and influencers to share their favorite picks. Promised secrecy (the total list of those willing to be identified as electors appears on this story, though the content of their ballots stays confidential), the outcomes are a microcosm of the concerns and advantages that keep consumers coming back. Here, the in alphabetical order, the 20 most iconic eye products in beauty, as voted on by...
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