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April 2023

23 Apr

Omega Taps a ‘Bridgerton’ Star, Gap and Mattel’s Barbie-themed Line

Omega Taps a ‘Bridgerton’ Star, Gap and Mattel’s Barbie-themed Line
IN GOOD TIME: “Bridgerton” star Jonathan Bailey has joined Omega as a friend of the brand. The British actor appears in a solo campaign along with his arms crossed and his thumb touching his face, showing off his silver Aqua Terra with a sandstone dial watch from the Swiss luxury watchmaker. “I’m thrilled to be joining the Omega family, not only due to their dedication to their craft, but in addition due to ethos of creativity, kindness and brilliance that exists so profoundly of their team and the best way they work,” said Bailey in a press release. Raynald Aeschlimann, president and chief executive officer of Omega, said the actor’s “excellence was there from the beginning. He worked hard to earn his...
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23 Apr

Gap Teams With Mattel for Series of Product Collabs

Gap Teams With Mattel for Series of Product Collabs
Count Gap as the most recent company to leap on the Barbie bandwagon. Within the runup to the upcoming release of “Barbie,” a movie starring Margot Robbie and Ryan Gosling that can open in late May, Gap has teamed with Mattel Inc., on an apparel collaboration tied to the style doll. While Barbie will likely be the primary product drop, the deal announced Wednesday may also include a series of collaborations inspired by Mattel’s portfolio of brands, which incorporates Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe and others. But first up is the Gap x Barbie collection, which launches May 23 and can include an assortment of T-shirts, skirts, logo hoodies, denim, button-downs and accessories in addition to pet apparel....
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