TAKE TIME: Jaeger-LeCoultre has tapped Lenny Kravitz as its latest ambassador, the Swiss watchmaker announced Thursday.
“It seems like it’s at all times been there,” said the artist of the Reverso Tribute Tourbillon he's sporting within the visuals introducing him to the role.
Slated for release in May, Jaeger-LeCoultre’s newest campaign features Kravitz starring alongside fellow house ambassador Anya Taylor-Joy, who was named last September.
Within the meantime, a behind-the-scenes film showed the musician on set with a guitar, talking about his 1989 first album, “Let Love Rule.” During its preparation, he realized the author’s block he was experiencing was “time where [he] needed to be quiet, to be still so [he] could hear what [he] was going to be giving.”
The watchmaker’s chief...
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