“We’ve turn out to be a retailer.”
That’s how Rodrigo Bazan, chief executive officer of Thom Browne, described the brand’s positioning now.
With the opening of its 103rd retail location this week in Boston, a lot of the luxury designer brand’s sales come from its own direct-to-consumer efforts.
Consequently, the strategy is to proceed rolling out retail with a goal to grow to 115 stores by the top of this yr and 150 inside 4 to 5 years, he said. This count includes company-owned freestanding flagships in addition to in-store shops. At the top of the primary quarter, there have been 62 stand-alone stores, in accordance with Ermenegildo Zegna Group, the brand’s majority owner.
Although Thom Browne relies within the U.S., the corporate only...
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