MILAN — Cocreation is a thing for Marni’s Francesco Risso.
In the most recent step of its Marni Jam multidisciplinary program, the brand has teamed with Erykah Badu to create a limited-edition capsule collection codesigned by the Italian brand’s creative director and the American singer and songwriter.
This system geared at engaging members of Marni’s growing community spans from in-store happenings to codesigned collections and kicked off with the Marni x Carhartt Wip tie-up unveiled in January, followed by a recent collaboration with No Emptiness Inn.
The Marni x Erykah Badu capsule includes women’s ready-to-wear, accessories and footwear and resulted from the prolific exchange of images and references between the 2 creatives.
“With Erykah it’s been an instantaneous creative affinity, since our first time together prepping for last...
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