Under recent ownership and management, JCPenney Co. is “getting its mojo back” with a game plan that’s coming into sharper focus.
While many have debated whether Penney’s can maintain relevance after three a long time of top-level management change, strategy shifts and reversals, meddling by shareholder activists and personal equity owners, there’s recent life within the venerable retailer within the aftermath of its purchase by Simon and Brookfield Property Partners in 2020 for $800 million, lifting the business out of bankruptcy and cleansing up the balance sheet.
In a wide-ranging interview, Marc Rosen, Penney’s chief executive officer, laid out Penney’s evolving game plan, and an enormous a part of it seems to center on efforts to capture more customers within the 20-to-40-year-old demographic through...
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