May 2023

L’Oréal Paris is expanding its reach — and talent roster. The brand is inaugurating its L’Oréal Paris League Of Experts, a makeup artistry talent collective comprised of three initial members: Allan Avendaño, Claudia Betancur and Erica Taylor. “We’ve recognized that customers are more diverse than ever before, the way in which we speak to consumers is far more fragmented — it’s caused us to rethink how can we evolve our relationships with makeup artists to to talk to consumers in a more relevant way,” said Ali Goldstein, L’Oréal Paris U.S. brand president. The brand was drawn to every of the League’s initial members for his or her digital finesse and unique reach, which can aid in bringing L’Oréal Paris products, tutorials and...