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May 2023

19 May

Louis Vuitton’s Newest California-inspired Scent – WWD

Louis Vuitton’s Newest California-inspired Scent – WWD
“Thanks for coming to our wedding,” joked Alex Israel, walking through rows of lined benches within the open air, alongside Louis Vuitton’s maître parfumeur Jacques Cavallier-Belletrud. It’s a wedding of artistry; the 2 presented their latest fragrance collaboration, the fifth within the series, Pacific Chill. They faced an audience of influencers and press overlooking the ocean, perched atop the hills of Malibu on Wednesday. “They actually brought the Pacific chill,” remarked a reporter with a chuckle. It was a very hazy view of the beach town, where the posh French house took over a property to immerse guests into the world of the scent. It’s a world inspired by California, with notes of black currant, cédrat, basil, lemon, coriander, in addition to carrot...
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