May 2023

Adidas is able to finally end its long, once lucrative and ultimately toxic relationship with Yeezy.  The German lively giant said it will begin selling the remaining Yeezy inventory with an initial release at the tip of the month on the brand’s adidas.com/yeezy website and on the Adidas Confirmed app. Adidas cut ties with Ye, formerly often known as Kanye West, last October after the rapper-turned-designer migrated from being a buzzy voice in fashion to creating increasingly provocative statements to outright antisemitism.  The choice to drop Yeezy left the already challenged Adidas in a bind that went beyond how it will fill the opening left in its business to what it will do with the $1.3 billion price of inventory in hand and...