May 2023

For those who purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. In this text View More Fashion trends ebb and flow just like the ocean’s tide. Nevertheless, Tiktok aesthetics — micro-trends often ending with ‘core’ — can come and go within the blink of a watch. Most of those aesthetics are too area of interest to make a ripple effect of impact like a standard fashion trend. That’s not the case with this under-the-sea aesthetic. Mermaidcore has swam against the TikTok core-ification tide with a 736% spike in recent Google searches for “mermaid style,” and Pinterest search data has seen a 614% uptick in searches for “mermaidcore.” There should be something within...