May 2023

Serena Williams’ topical performance care brand Will Perform is headed to Walmart.  After entering Goal in December 2022, the brand is now greater than doubling its footprint, entering 3,000 physical stores with three stock keeping units and Walmart.com with all skus. Including its Goal partnership, it'll be available at nearly 5,000 doors total nationwide. “We’re here to assist everyone live lively and healthy lives. That’s the massive idea and Walmart is the most important retailer in america and accessibility is a extremely vital a part of our strategy,” said Hank Mercier, cofounder and chief executive officer of Will Perform. “Succeeding at Walmart is critical to our success.” Based on consumer feedback since launch, the brand selected three specific skus to enter Walmart, also...