Now that China is open, the Cannes red carpet business swung into motion with a mess of Chinese stars, influencers and total unknowns flooding the festival’s famed promenade.
Those that aren’t widely known are mostly red carpet lovers somewhat than film fans. Before the pandemic, there was already a healthy business model servicing Chinese influencers who wish to meander down the carpet like stars.
They're all dressed and made up, going to varied premieres, then being ushered off the carpet by security for blocking real celebrities. At home, their very own social media is flooded with elegant poses and descriptions of how they spent the night amongst stars.
For many who show up on the red carpet with the only real purpose...
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