June 4, 2023 – Beautifaire

4 Jun

Influencers and Asian celebrities helped fuel a 24.2 percent rise within the media impact of the 4 international fashion weeks showcasing fall 2023 collections, versus the autumn 2022 season. In response to Launchmetrics tallies of Recent York, London, Milan and Paris fashion weeks, influencers accounted for $140 million of the whole $731 million in MIV. The info was released Tuesday. RELATED: Dior and Lancôme Garner Most Media Impact Value in Second Half of 2022 Launchmetrics’ proprietary media impact value figure, or MIV, tallies the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Dior got here out on top of the largest fashion week of all, Paris, winning $42 million in MIV, and outpacing...

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4 Jun

MAC Cosmetics Launches Day of Giving to Further Viva

by Beautifaire101

Beauty, Featured

MAC Cosmetics is taking its annual Viva Glam campaign a step further this yr. Quite than introducing a limited-edition lipstick collection to boost funds for organizations supporting equal rights, the brand will launch a Day of Giving on June 9, during which one hundred pc of all lipstick sales will profit LGBTQ and ladies’s rights organizations. All lipstick sales made online and at freestanding MAC stores (excluding lip glosses, balms, palettes and primers) will count toward the trouble. “Opening up [the campaign] this yr to incorporate over 200 shades of lipstick in all sizes, allows us to broaden our reach and have interesting conversations with even those consumers who might not be aware of Viva Glam,” said MAC’s senior vice...

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4 Jun

An Artist, a Luxury Fashion House and the Start

by Beauty Tips

Fashion, Featured

What began over pizza in Milan with Miuccia Prada has turn out to be a model value mimicking on the subject of bringing more diverse creatives into the fold. And the Italian fashion house has Theaster Gates to thank for much of it. The artist and chairman of Prada Group’s diversity and inclusion advisory council has been busy bringing Black creatives to larger stages as a part of the Dorchester Industries Experimental Design Lab he co-created with the style house in 2022. Fourteen creatives across disciplines — including fashion but extending to culinary arts and architecture, amongst others — were chosen for the three-year collaborative program designed to each bolster their work and broaden their reach. Earlier this month, three of the...

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4 Jun