June 5, 2023 – Page 4

5 Jun

Provisional Paris Couture Schedule Includes Valentino, Thom Browne, Charles

PARIS — It’s going to be a bumper summer for high fashion, in keeping with the provisional calendar published by the Fédération de la Haute Couture et de la Mode on Monday. With 32 houses revealing their fall 2023 collections on the runway between July 3 and 6, the upcoming Paris Couture Week schedule might be one among the largest yet. It can see the arrival of Thom Browne and Paris-based Ashi Studio, in addition to the return of Charles de Vilmorin. As previously reported, Valentino might be staging its couture show at 7:30 p.m. on July 5 on the Château de Chantilly, a historic 14th-century estate situated 30 miles north of Paris. Whetting appetites ahead of the buzzy four-day couture week, two...

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5 Jun

Oakley Teams With Palace Skateboards on Capsule Collection

by Beauty Tips

Fashion, Featured

Oakley Teams With Palace Skateboards on Capsule Collection

American outdoor label Oakley is teaming up with cult streetwear brand Palace Skateboards on a capsule collection that takes cues from the Southern Californian brand’s archive from the early 2000s. The capsule, dropping Friday across Palace retail locations and online, incorporates a recent tackle Oakley’s signature outdoor eyewear offering — the ultra-light Re:Subzero sunglasses, a mode weighing just 24 grams, in silver and tan colorways — in addition to a series of cobranded garments which can be equally suited within the wild in addition to a stylish urban setting. Oakley x Palace Skateboards campaign. Courtesy of Palace Standouts include a workwear jacket and five-pocket trousers in sand spliced with camo and logo lock up on the back, a black shell reflective jacket...

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5 Jun

EXCLUSIVE: Etam Will Open Its First U.S. Store in Miami

by Beauty Tips

Fashion, Featured

EXCLUSIVE: Etam Will Open Its First U.S. Store in Miami

Etam has chosen Miami for its first freestanding U.S. boutique, choosing a fast-growing city — and a gap date coinciding with peak swimwear season. The three,000-square-foot unit, now under construction, is slated to bow in mid-July on the Dadeland Mall, across from Sephora and Lululemon, and within the vicinity of Zara, Victoria’s Secret and Intimissimi. The French innerwear giant — which entered America last April via shop-in-shops in 10 Nordstrom locations, Nordstrom’s e-commerce and Etam’s own online store — intends to open and operate three freestanding boutiques as “proof of concept” before expanding further Stateside, said Etam Lingerie’s chairman Laurent Milchior, the grandson of certainly one of the founders of the 107-year-old firm. It's actively scouting locations in Florida, Texas and Latest York,...

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5 Jun

The Top 10 Beauty Brands In Influencer Marketing In

by Beautifaire101

Beauty, Featured

The Top 10 Beauty Brands In Influencer Marketing In

What defines a successful influencer marketing strategy in a post-“de-influencing” trend world? As eco-conscious consumers increasingly call the “TikTok made me buy it” era into query, brands and influencers are being tasked with rethinking creating credibility amongst their goal demographics. In accordance with Traackr’s Holly Jackson, the de-influencing trend presents a singular opportunity for brands to prove they care about consumer expectations in real time. “Persons are ‘de-influencing,’ but it surely’s still influential,” said Jackson, global services director, influencer strategy and measurement. “The savvier brands are desirous about how they will adjust the best way they're partnering with influencers to make sure that they’re not a part of the negative sentiment across the trend.” Meanwhile, brands like Neutrogena — which was...

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