June 2023

LONDON — Prai Beauty is taking its specialist skincare to a latest level, opening what often is the industry’s first neck bar at Marks & Spencer, offering services comparable to yoga, massage and skin consultations using a handheld device. The Neck Bar has opened at M&S Leeds White Rose, with more to come back across the country. The opening of the stand-alone bars is a milestone for Prai, which until now had only offered hands-on services, comparable to “neckcials,” through pop-ups at M&S, and on Princess, Carnival and Seabourn cruise ships. The services at M&S are free and complement Prai’s already robust business at the shop. The Prai Beauty Ageless Throat & Decolletage Crème, which retails for 26.99 kilos, has long been...