Beautycon returns in September in Los Angeles.
The once-beloved beauty festival — which drew hordes of tween shoppers and even Cardi B — is back, under recent ownership.
The event attracted beauty lovers for years before it began publicly facing hardships in 2020, including layoffs and a civil suit. (It was founded in 2011 by Marina Curry and Jonathan Burford as a conference for YouTubers and influencers before Moj Mahdara took it over in 2014.) Acquired by Essence Ventures in 2021, it’s back with a recent team, a reimagined beauty-filled festival coming Sept. 16 and 17 in partnership with Walmart — and a fresh tagline: rally the rising beauty rebels.
“We're really going to take an activist stance on particular components,” said Caroline...
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