June 2023
PARIS – LVMH Moët Hennessy Louis Vuitton is teaming up with Fortnite creator Epic Games to create latest immersive customer experiences, and add latest tools to its design pipeline with 3D tech.
The Louis Vuitton and Dior parent company will utilize Epic’s suite of tools, including its real-time 3D creation tool Unreal Engine, in addition to its 3D modelling tech Reality Capture. It should also utilize Epic’s Twinmotion and MetaHuman technology to create virtual fitting rooms and fashion shows, 360-view product carousels, AR experiences, and digital twins for physical items.
The partnership will allow the corporate to create latest experiences for its customers in virtual worlds. Considered one of the primary will likely be on display on the LVMH-sponsored VivaTech trade event.
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Apparel, home and accessories brand Frances Valentine is claiming its next category.
Called Patio, the brand’s inaugural fragrance retails for $148 for a 100-ml. bottle and blends notes of rose, cyclamen, amber and cashmeran, searching for to evoke the sensation of summertime.
“For those who close your eyes and take into consideration what that first day of summer smells like when it hits, for me that’s honeysuckle, hedgerow and fresh-cut grass,” said Elyce Arons, who cofounded Frances Valentine in 2016 along with her longtime friend, the late Kate Spade.
The fragrance debuts direct-to-consumer and can enter the brand’s seven stand-alone stores, including a soon-to-be-opened outpost in Alexandria, Virginia. The brand estimates Patio could do $200,000 in first-year retail sales....
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