Dickies is able to tip one back.
The workwear brand is partnering with Jameson, the Irish whiskey brand, on a latest apparel and accessories collection. Called Crafted Together, the road will include signature Dickies pieces equivalent to the Eisenhower jacket, in addition to overalls, beanies and caps. A latest graphic, which pays homage to the unique Jameson “Barrelman” icon, utilized by the brand for the reason that 1700s, is on select Ts and hoodies.
Dickies has partnered prior to now with brands equivalent to Gucci and Ford, and Sarah Crockett, chief marketing officer for Dickies, said the most recent partnership made sense because each are heritage brands.
“We’re at all times in search of partners that reinforce who we're as a brand, or offer unique...
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