June 2023

Erewhon is constant with its buzzy smoothie collaborations. After collaborations with the likes of Hailey Bieber, Kourtney Kardashian Barker and Sakara Life, the stylish Los Angeles-based health food store is that this time partnering with Chamberlain Coffee, founded by influencer Emma Chamberlain, on a limited-edition Cold Brew Cookie Smoothie, $19. Erewhon isn't any stranger to Chamberlain, having been a partner of Chamberlain Coffee for several years. In December 2021, it introduced the coffee brand into the grocery store’s outposts throughout California. “While we're already in-store at Erewhon, this smoothie gives recent customers a probability to try Chamberlain Coffee, in addition to current customers to experience the brand in a novel way,” said Liz Ahern, chief marketing officer of Chamberlain Coffee. “Since Erewhon is...